Sunday, October 28, 2007

Tips On Creating A Useful Business Card

Govind Prashanth Ketty is the owner of OnlineBizMachine.com and writes on a variety of subjects. To learn more about this topic and start your own Online Business Govind recommends you visit: http://www.OnlineBizMachine.com

Let’s face it, most of us have been given a business card for some product or service and within just a few minutes that card is in the trash or recycle bin. It’s possible we at least took a minute to glance at its graphics or read the business name, but if it didn’t jump out at us, the card was history. With this in mind, here are some tips that you can use when designing your own business card. Taking this information in just might save your business card a trip to the trash heap.

Business cards are a simple and often effective part of a business marketing plan. They tell potential customers who you are and what you are about in a simple way. When creating your business card there are some key areas to keep in mind. Your card should present a professional image that people will remember. You want to use a style that supports your business image. It’s much like the physical image you yourself present when meeting someone for the first time. If you were meeting a client or customer, you wouldn’t show up in sweats and sneakers. Most likely you would be dressed for success in s casual suit. This same image goes along with your business card.

You want to think image and style when selecting your business card. There are five main business card styles that you can choose from. These styles are listed below.

Business Card Styles

1. Basic- no nonsense approach. A card that simply lists the facts about your business. It is simple, clear and concise.
2. Picture- a photo of the sales representative or business will appear on the card. An example of this would be a real-estate agent’s card.
3. Tactile- this card is more about the texture and feel of the card. Both sight and touch are affected by this style.
4. Multi-purpose- cards that carry information other that just the owner and business name. Possibly a discount coupon or appointment space would also be on the card.
5. Outside-the-box- creativity flows free. Colors, textures and uniqueness in shape and material are included in this card style. It’s all about catching a customer’s eye.

Once you have selected a card style that portrays your business accurately, it is time to order your cards. You will choose the weight of the card stock (thickness). The finish of the card will be chosen. Choices being smooth, linen and laid. The smooth finish is on the average the usual choice. The color can be a choice of the usual two neutral colors or if you are looking for more hues you can search a catalogue for choices. Last you will consider quantity. It is often better to order a larger amount for two reasons. First reason being a discount for a larger order and second reason happens to be a greater number of advertisements with the number of cards passed out. Last tip is to be to check and recheck your information that is to be printed on the card. Information such as business name, personal name, address, email, website, cellular phone number. You want to be sure that clients and customers can contact you in numerous ways and that your information is always correctly displayed. By choosing to follow these tips you will be spending your money, time and effort wisely to provide your company marketing success.

Govind Prashanth Ketty is the owner of OnlineBizMachine.com and writes on a variety of subjects. To learn more about this topic and start your own Online Business Govind recommends you visit: http://www.OnlineBizMachine.com

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